AI Insights · Timothy · March 2023
Top 5 Virtual Fitness Programs in the US for Q1 2023
Explore the performance of the top 5 virtual fitness programs in the US for Q1 2023, including their weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 virtual fitness programs in the United States demonstrated varied performance metrics across weekly downloads, revenue, and active users. Here’s a detailed look at their trends:
Fitbit: Health & Fitness started the year strong with weekly revenue peaking at around $1.3M in late December. The revenue saw fluctuations, dropping to approximately $819K in mid-March before rising again to $1.1M towards the end of March. Weekly downloads began at 227K but steadily declined, ending the quarter at about 52K. Active users were relatively stable, peaking at around 7.1M in early January and maintaining a range between 6.5M and 7.0M throughout the quarter.
onX Hunt: GPS Hunting Maps saw a consistent decline in weekly revenue from $1.3M at the start of the quarter to approximately $865K in mid-February, before climbing back to about $1.0M by the end of March. Downloads showed a slight increase, starting at 29.7K and ending at 32.2K. Active users exhibited a declining trend, starting at 177K and ending the quarter at about 163K.
Peloton: Fitness & Workouts experienced a peak in weekly revenue of approximately $917K at the end of February, with the rest of the quarter hovering around $680K. Downloads saw a declining trend from 43.5K at the start of the quarter to about 21.5K by the end of March. Active users showed a slight decrease, starting at 457K and ending at around 409K.
JustFit: Lazy Workout & Fit demonstrated a significant increase in weekly revenue, starting at $176K and peaking at approximately $537K at the end of February. Downloads also saw a rise from 81K to a peak of 229K by the end of January, before stabilizing around 158K by the end of March. Active users increased from 258K to about 424K over the quarter.
Strava: Run, Bike, Hike had notable revenue growth, starting at $452K and reaching around $595K in mid-March. Downloads remained relatively stable, fluctuating between 29K and 39K. Active users saw an increase from 1.2M in early January to around 1.3M by the end of March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
